For many years, the dream of a coffee shop brewed quietly in the background of a life filled with office work and a sense of being stuck. It was a yearning for something more, a desire for a different path.

That path began to unfold in the fall of 2024, with a thoughtful gift from a loved one: the book Ikigai. This Japanese philosophy, roughly translating to "a reason for being" or "a reason to wake up in the morning," illuminated a new direction. It's about finding joy and purpose in life, often through engaging in meaningful and fulfilling activities.

Reading Ikigai was a turning point. It sparked a realization that true satisfaction lay in pursuing a passion. And so, the dream was no longer just a dream; it became a plan. JINSEI, the Japanese word for life, was born – a name that perfectly symbolizes this profound transition and the vibrant new chapter.